The business
A local business that takes bookings online and has a busy season and a quiet season. We handle the search work there. The business is not a law firm and goes unnamed here, and both screenshots are cropped so the site cannot be traced. Law is a new field for us; this is the plainest before-and-after we can offer.
Before
Between 2022 and 2025 the site published 22 articles. Across August 2025 to February 2026, Google search sent those pages 111 clicks.
What was done
Starting in February 2026, the site added new articles every month. Each one answered a search that people nearby were already making, and each title named the place and the occasion. By October 20 there were about 170 of them. That many pages made sense for this kind of business. A law firm would need far fewer, as the last section explains.
The result
For August 1 to October 20 in each year, the article pages drew 2,900 clicks in 2026 and 54 in 2025. Over March 1 to October 20, 2026, they drew 13,400 clicks and 1.11 million impressions.
What the numbers leave out
A click is a visit from Google, not a customer, and we don't publish the business's bookings or revenue. Most of the April to early July peak came from holiday articles, which climb ahead of each date and drop away after it. A result at one business does not predict a result at yours.
For a law firm
A firm's version is much smaller: one page for each case type and one for each town it serves, with an attorney approving every one before it is published. The order of the work is unchanged: learn what people nearby already search for, publish the page that answers it, then read Google's own data to see whether people are finding it.