Pricing, and the questions a skeptical partner asks first

One flat monthly fee, quoted in writing in the free memo and before you sign anything. It depends on two things: how many practice area and town pages the 90-day plan calls for, and how much of the technical work on the website your own web person will do. There is no setup fee, no percentage of your fees or settlements, no charge per case, per client or per lead, and no long contract; either side can end it with 30 days' notice.

We do not publish a number because the plan for a solo estate lawyer with a six-page site and the plan for a four-lawyer injury firm with two offices are different amounts of work, and a published number would be wrong for one of them. The memo ends with the monthly fee for the plan it recommends, in writing.

Not yet. Law is a new field for us, and the case study comes from a different kind of business, which we don't name.

Because in nearly every state a lawyer cannot share legal fees with a non-lawyer (ABA Model Rule 5.4(a); Texas Rule 5.04(a); Arizona dropped its version in 2021 and licenses nonlawyer-owned firms) and can pay the reasonable cost of advertising (ABA Model Rule 7.2(b)(1); Texas Rule 7.03(e)(1)). New York's ethics committee looked at a proposed service that would keep a share of the fee and said it would be improper fee sharing (NYSBA Opinion 1271, August 20, 2024). A flat fee is the arrangement the rules were written for. It also means we have no reason to care which cases you take.

Changes to the Google Business Profile, such as the primary category, services and hours, can show up in the map within days to a few weeks. New practice area pages can take weeks to months to rank, and longer in a town where three firms already have the same page with years of history. Reviews change what people click before they change where you rank. The monthly report says which is which, so you are not waiting on a page to do what only the profile can do.

We don't promise a ranking or a date for one.

No, and neither can anyone else; Google's own help page says there is no way to request or pay for a better local ranking. What we can do is show you, every month, where you are for the same searches and what changed. If you are not in the map for a search after the profile and the page for that case are right, the report says why we think so.

Not to us, and we do not touch them. Local Services Ads sit above the map and are pay per lead; the badge has been called Google Verified since October 20, 2025 and Google lists 17 legal categories for the program. Running them requires a linked, verified Business Profile, so the profile work we do also helps that account. If an agency runs your ads, we keep the profile and the pages in one pair of hands and leave the ads in theirs.

No. Nothing we do touches a client file, a matter, an intake record or a billing system. We need manager access to the Google Business Profile (you stay the owner), a way to make changes on the website (a login, or your web person), and an attorney's email address for approvals. For the review request we give you the message and the link; your staff send it to clients. We never see the list.

Everything stays in your name. You remove us as manager; that's it. The profile, the website, the pages and the domain were always yours, the firm owns the copyright in what we wrote, and the pages stay published. We keep no copies of anything from your systems because we had nothing from your systems.

An attorney at your firm, every time, for anything with words in it: pages, profile text, posts, review replies. Drafts arrive by email with the rule cites we relied on. Technical changes that do not alter words (image compression, a phone link) are made without approval and listed in the report. Structured data with any text in it goes to the attorney with the page. We never add review or rating markup.

We draft to the strictest rule we know, cite the rules we relied on in every draft, and flag anything state-specific; your attorney decides against your state's rules. Some examples of what is in the drafts: Texas requires a responsible lawyer's name and the lawyer's primary practice location on an advertisement (Rule 7.02(a)) and exempts a website from filing except the homepage (Rule 7.05), so any homepage change we draft is flagged for the firm to file with the Advertising Review Committee; Florida exempts websites from filing under Rule 4-7.20(g) but requires the city or county of a bona fide office (Rule 4-7.12) and a disclaimer on testimonials (Rule 4-7.13(b)(9)); New York replaced its advertising rule on June 1, 2026 and requires the name and contact information of a responsible lawyer or firm on every communication. The guide on reviews and the rules goes further.

No. Your staff send one request to every client at the close of a matter, with a message and a link we provide. Nothing is offered for the review, nobody is screened out, and nobody at the firm or at ours drafts a review. It is built to fit Google's policy and the FTC rule; your attorney confirms it for your state. New York's Opinion 1286, for example, allows a request to former clients with at most a nominal gift not tied to what the review says. We draft the replies, your attorney approves them, and no reply ever says anything about a client's matter.

Claim the free listings today: Justia's basic profile is free, and Super Lawyers' lists are selected by its own process and cannot be bought (the top 5% of a state's lawyers, by its own process). The paid tiers are a judgment call we will make with you once the profile and the pages are right. In our October snapshot of 14 towns, Justia and Super Lawyers held two of the nine web results in every town, and a third directory held one more in two towns, which is an argument for a complete free profile on each before paying either one.

No. The rule is one firm per town per practice area, first come. A practice area is a kind of case: personal injury, family law, estate planning, criminal defense and so on. Family law counts as one practice area, so divorce, custody and the rest of it go together. If you do injury work in a county seat, no other injury firm in that town is our client while you are; a firm there that only does estate planning could be. If you do both injury and family work, both are yours in that town. If we can't take on your town, we tell you straight away.

Ads of any kind. Social media. Website redesigns beyond what search needs (we will fix speed, layout faults and markup on the site you have; we will tell you plainly if the site is holding you back and needs rebuilding, and we do not do the rebuilding). Press releases, link buying, directory upgrades, intake services, call answering, anything that touches a client file. Pages for offices you do not have.

No. We work by email from Austin with firms in any state. The work is the same in Bend and in Dothan. The advertising rules differ, so we draft to the strictest rule we know, flag anything state-specific, and your attorney decides against your state's rules.

In our October 2026 snapshot, an AI Overview appeared in 6 of 14 towns for "personal injury lawyer", and in all six the map pack with local firms sat directly beneath it. We watch it monthly and we promise nothing about it. What we do know from the surveys: people still mostly start a lawyer search on a search engine (54.4% in AttorneySync's 2026 study of 320 injury consumers), and under 2% said they would hire through an AI tool.

Usually not. A slow, old site with the right pages, correct disclosures and working phone links can rank; a beautiful new one with a single "practice areas" page cannot. The memo tells you which you have. If the site really cannot be fixed, we say so before you spend a dollar with us.

Email, at contact@thelawfirmseoagency.com. We reply within one business day. Asking for the free two-page memo is the place to start.